Video by Ramble West Productions for Nike, documenting Joost van Brug's process to create his sneaker inspired art series.
24 ICONIC NIKE SHOES | 24 ABSTRACT PHOTOS
Sport shoes are designed to look fast, so why not picture them like that as well?
Photographed as perpetual motion abstracts, the images appear to move fast. Resulting in top view photos, created with a long exposure, which leaves only a hint of the signature color palette that any Nike collector will recognize.